Many local businesses still rely heavily on word-of-mouth and printed material for marketing to existing and perspective clients. Now in the digital age, the most tangible and effective method of communication and interaction between businesses and consumers is for companies to own a custom-made website on the Internet. A unique, one-of-a-kind, company branded website provides a good sense of what the company will be like even before a phone call or visit to the store; sort of like making a sale before the sale.
Does your small business currently have a company website? I applaud those of you who raised your hand. As for the rest of you, what’s the hold up? Continuing to let your business spiral down the drain by not having a company website is really a terrible plan for a successful future in your industry. Your competitors are probably thriving based on great customer service, great selection of products and services, and also because they have a company website.
Here is a good analogy explaining why having a company website is vital: You know those annoying CAPTCHA things on websites where you have to enter a random practically undecipherable code to ensure the response you’re submitting is not generated by a robot? Yeah, those. Having a company website is sort of like that: your company website cannot be updated by a robot nor can a robot pay for your monthly hosting service to keep your company website online. In other words, if your company website is up and running, your business must be as well. While it can take months for Yellow Pages to update your business listing and a week for the mailman to deliver your company newsletter, a website can be updated in seconds. To put it all into perspective: the magazine issue that published your product of the month club ad in 1997 will continue to exist long after your business goes under.
At the end of the day, the only sure way for prospective customers to know your small business is still going full force is to visit your company website on the Internet; hopefully containing fresh content, highlighting new products and services, all in hopes of increasing sales and contribute to your already flourishing business.